A&W strengthens presence in East Malaysia with first new outlet at KK’s Imago Mall

KOTA KINABALU (Jan 15): A&W Malaysia marked its first new outlet opening in 2026 with the launch of its newest restaurant at Imago Mall here.

This has reinforced the brand’s growing footprint in East Malaysia and its commitment to serving diverse communities with good food and good times.

As part of its continued growth in the region, the new Imago Mall outlet brings A&W’s signature offerings closer to Sabahans and visitors alike.

Customers can enjoy the brand’s freshly brewed Root Beer, made daily using natural cane sugar, herbs, barks, spices and berries, and completely caffeine-free.

Also available are A&W’s much-loved curly fries and iconic Coney, known for their aromatic and satisfying flavours, alongside crispy, golden waffles for those looking to indulge in a sweet treat.

Designed with families in mind, the Imago Mall outlet also features a dedicated playground, offering a fund and engaging space for children, making it an ideal dining destination for families.

A distinctive feature of the Imago Mall outlet is its trilingual menu, thoroughly designed to cater to the local patrons and expatriates, creating a more welcoming and inclusive dining experience.

The grand opening ceremony was jointly launched by A&W Malaysia chief executive officer Charles Chen, together with Imago Mall general manager Trish Ng, and A&W District Coach for East Malaysia, Fandy.

Guests at the event were treated to a traditional bamboo dance performance by a cultural troupe, with the support of Imago Mall’s team.

To mark its grand opening, A&W Malaysia is offering a ‘Buy 1 Free 1’ promotion on its iconic Root Beer Float, only on Jan 15 and 16.

Additionally, customers can take part in a one-month ‘Spend & Win’ campaign to win A&W cash vouchers worth up to RM150.

Adding to the excitement, A&W Malaysia will also be bringing back one of its most beloved fan favourites in Sabah soon – the A&W iconic Onion Rings.

Freshly fried to deliver a crispy, crunchy bite; the Onion Rings are made with real whole onion slices, giving fans the authentic taste and texture they have long missed.

“The opening of A&W at Imago Mall reflects the brand’s continued efforts to bring people together through familiar flavours, warm hospitality, and memorable dining experiences, while embracing the diverse cultures that make Malaysia unique,” said A&W Malaysia.