Asean Tourism Strategic Plan a roadmap to strengthen regional tourism, community benefits, says minister

SIBU (Jan 31): Malaysia has expressed full support for the Asean Tourism Strategic Plan (ATSP) 2026-2030, describing it as a clear roadmap to strengthen regional tourism and prepare the sector for future challenges.

In a Facebook post, Minister of Tourism, Arts and Culture Dato Sri Tiong King Sing said Malaysia is ready to work closely with all Asean member states to translate the plan into concrete action.

“The ATSP aligns closely with our National Tourism Policy, particularly in terms of sustainable tourism, environment protection and cultural preservation. Most importantly, it must deliver real benefits to local communities.

“For us, sustainability is not just important — it is a must,” he stressed.

The Bintulu MP said Malaysia will actively contribute to ATSP initiatives on sustainable destinations, green tourism standards and community-based tourism, noting that these are key areas where Asean can grow together and establish strong regional standards.

To further strengthen the regional tourism ecosystem, Tiong outlined four key focus areas of Asean cooperation.

These include sharing knowledge and expertise through platforms such as the Asean Tourism Resources Management and Development Network; expanding joint and cross-border projects, such as the Malaysia-Thailand Asean Self-Drive Tourism project and the Asean Heritage Train; improving data and monitoring to support better policymaking; and strengthening engagement with the private sector as a major driver of investment and innovation.

“Closer cooperation among Asean tourism players will benefit the entire region,” he said.

He added that the success of the ATSP depends on strong partnerships and Asean unity.

“By improving connectivity and infrastructure, and by promoting Asean as one integrated destination, we can make travel across the region easier, more seamless and more attractive,” he said.