Sarawak entrepreneurs bring layer cakes, terung asam, dabai to KL expo in market expansion drive

1 hour ago 5

ADVERTISE HERE

By DayakDaily Team

KUCHNG, May 8: Eight Sarawak entrepreneurs are showcasing the State’s rich culinary heritage through iconic products such as Sarawak layer cakes, terung asam and dabai at MYFOOD Expo 2026 in Kuala Lumpur, as part of efforts to expand the market reach of Sarawak’s food and beverage industry at both national and international levels.

According to Sarawak Public Communication Unit (Ukas), the Ministry of International Trade, Industry and Investment Sarawak (MINTRED) is making its debut at the three-day expo, held from May 7 to 9 at the Kuala Lumpur Convention Centre (KLCC), providing a strategic platform for local entrepreneurs to promote products derived from Sarawak’s natural resources.

Among the featured offerings are a diverse range of food and beverage products based on terung asam, dabai, pepper, sago and sacha inchi, which are steadily gaining recognition in both domestic and international markets.

The exhibition is organised by Opulence Exhibition Services Sdn Bhd with the support of Malaysia’s Ministry of Agriculture and Food Security, and is held concurrently with the International Café & Beverage Show (ICBS), further enhancing its regional trade significance.

Previous editions of MYFOOD Expo have attracted more than 13,000 visitors from 55 countries and featured participation from international industry experts, strengthening its position as one of the region’s leading food and beverage trade platforms.

MINTRED’s participation is also supported through collaboration with key agencies, including the Ministry of Youth, Sports and Entrepreneur Development Sarawak (MYSED), Sarawak Economic Development Corporation (SEDC), Department of Agriculture Sarawak and the Sarawak Manufacturers’ Association.

Deputy Minister for International Trade, Industry and Investment Sarawak Datuk Dr Malcolm Mussen Lamoh was also present in support of efforts to empower local entrepreneurs and elevate Sarawak-made products to wider markets. — DayakDaily

Read Entire Article