Sarawak Tourism Board partners with Royal Bunei Airlines to boost Taiwanese visitor growth

Dylan (fourth left) with Sarawak tourism players, STB representatives, Royal Brunei Airlines representatives and Taiwanese delegates during the business networking seminar in Taichung, Taiwan on Aug 29, 2024.

By DayakDaily Team

KUCHING, Aug 30: Sarawak Tourism Board (STB) has partnered with Royal Brunei Airline to expand Sarawak’s tourism reach in Taiwan, which ranks among the top 10 sources of visitor arrivals to the State.

As of July 2024, Taiwan recorded a remarkable 24 per cent increase in visitor numbers to Sarawak compared to the same period last year.

According to a media release, this strategic partnership, announced during recent business networking seminars in Taichung and Taipei as part of the ‘Gateway to Borneo’ campaign, aims to enhance connectivity between Taiwan and Sarawak.

Royal Brunei Airlines now operates four weekly flights from Bandar Seri Begawan to Kuching, three weekly flights from Taipei to Bandar Seri Begawan, and two weekly direct flights from Taipei via Bandar Seri Begawan to Kuching.

STB expressed optimism that the robust flight schedule will not only make travel more convenient but also enrich the overall experience by promoting the appeal of dual tourism destinations.

STB’s marketing director for North Asia & New Market, Dylan Redas Noel, emphasised the strong response from partners in Taiwan, stating, “This seminar has strengthened our relationships and highlighted Sarawak’s immense potential as a premier travel destination.”

He noted that the success of the renowned Rainforest World Music Festival (RWMF) and the growing visitor numbers from Taiwan reflect Sarawak’s unique appeal.

“We look forward to welcoming more Taiwanese travellers to our beautiful region,” he added.

The seminars, featuring participation from three Sarawakian tour operators and three hotel operators, showcased the region’s unique offerings and fostered stronger ties between Sarawak and Taiwan’s travel industries.

STB aims to inspire more Taiwanese travellers to explore Sarawak’s enchanting culture, thrilling adventures, stunning natural beauty, delectable cuisine, and vibrant festivals.

With two Unesco World Heritage sites—Gunung Mulu National Park and Niah National Park—alongside Kuching City’s recognition as a Unesco Creative City of Gastronomy and World Craft City by the World Craft Council, Sarawak promises a memorable and enriching travel experience for Taiwanese visitors. — DayakDaily