Youth a key factor in ensuring success of nation’s tourism industry — Minister

3 weeks ago 8
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Tiong waves the flag on stage during a photo-call, after officiating at the ‘Dynamic Youth Aviation Night’ hosted by PDP Tanjong Batu Youth.

BINTULU (Feb 10): Strong youth participation and improved air connectivity are vital in unlocking the full potential of Malaysia’s tourism industry ahead of Visit Malaysia 2026 (VM2026).

Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing highlighted this at the ‘Dynamic Youth Aviation Night’ hosted by the Progressive Democratic Party (PDP) Tanjong Batu Youth on Saturday night.

In his speech, Bintulu MP said tourism growth could not depend solely on publicity and marketing.

“It requires a holistic approach, including enhanced air connectivity, strong infrastructure, high service standards and solid support from local communities.

“In this regard, youth involvement is crucial in driving these elements simultaneously to ensure that the industry can reach its full potential.

“With VM026 already gearing up, we need innovative and responsible young people who are willing to take on roles in strengthening the tourism ecosystem,” he said.

Tiong added that improved connectivity, particularly through aviation, held a pivotal role in attracting both domestic and international visitors, especially to destinations such Sarawak.

He also announced that in conjunction with VM2026 and this year’s Labour Day celebrations, his ministry would be running the nationwide-level ‘Water Music Festival’ from April 30 to May 2.

“The festival aims to move beyond conventional tourism frameworks by creating inclusive and interactive experiences for both locals and foreign visitors.

“We welcome participation from all sectors in making Visit Malaysia 2026 a success.

“This festival will serve as a platform to showcase Malaysia’s rich multicultural identity and spirit of unity,” he added.

The event is expected to be one of the major highlights in the 2026 tourism calendar, reinforcing efforts to position Malaysia as a vibrant and competitive travel destination in the region.

On a separate matter, Tiong also called upon the younger generation to remain vigilant against the lure of ‘easy money’ scams prevalent on the Internet.

“While the digital era offers vast opportunities, it also harbours risks that require sharp judgment.

“Young people must learn to think independently and care about social changes. Do not blindly follow trends.

“Be alert to the seemingly easy, high-paying opportunities found online

“I encourage our youths to be down-to-earth, improve their judgment, and rely on their own strength in building a long-term future,” he said.

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