F&N Malaysia drives greener RWMF 2026 through responsible consumption, recycling efforts

F&N Malaysia booth at the RWMF 2026 from June 26 to 28, 2026. Photo: STB

By DayakDaily Team

KUCHING, July 9: Beyond keeping thousands of festivalgoers refreshed throughout the Rainforest World Music Festival (RWMF) 2026, F&N Malaysia leveraged the platform to champion sustainability by encouraging responsible waste disposal and mindful consumption.

In a statement issued by the Sarawak Tourism Board (STB) today, F&N Malaysia’s participation this year was particularly meaningful as the company celebrates 60 years of presence in East Malaysia, marking six decades of growing alongside the communities of Sabah and Sarawak.

“East Malaysia has been an important part of F&N’s journey since 1966, so supporting this festival is a natural extension of our longstanding connection with the community.

“It is an opportunity to celebrate the richness of tradition, foster cultural exchange, and continue supporting communities in line with what we stand for – Pure Enjoyment, Pure Goodness,” said F&N Malaysia director of Marketing and Modern Trade Sales Leong Wai Yin.

During the festival, visitors were encouraged to recycle their used beverage cartons at the Borneo Springs booth in exchange for complimentary Borneo Springs drinking water.

The Borneo Springs booth at the RWMF 2026 on June 26 to 28, 2026. Photo: STB

STB highlighted that the initiative transformed recycling into an engaging festival experience while reinforcing the message that responsible waste management begins with simple, everyday choices.

An interactive display at the booth also showcased F&N Malaysia’s broader sustainability efforts, highlighting the importance of responsible consumption, recycling, and environmental stewardship.

F&N Malaysia operates its booth during the three-day Rainforest World Music Festival (RWMF) 2026. Photo: STB

The initiative supported RWMF’s sustainability objectives by encouraging visitors to take an active role in maintaining the cleanliness of the festival grounds and protecting the surrounding natural environment.

In addition to providing refreshments through trusted brands such as 100PLUS and Borneo Springs, F&N Malaysia also highlighted its wider sustainability journey, including the use of 100 per cent recycled PET (rPET) bottles for Borneo Springs drinking water, its zero-waste-to-landfill commitment across beverage and dairy manufacturing operations, and ongoing community recycling initiatives.

Festivalgoers enjoying the performance by Suk Binie, a local band from Sarawak at the RWMF on June 28, 2026. Photo: STB

The partnership demonstrated how businesses can contribute to large-scale events beyond sponsorship by enhancing visitor experiences while promoting environmental responsibility.

STB said RWMF 2026 once again demonstrated that music, culture, nature, and sustainability can coexist, with partners such as F&N Malaysia helping visitors leave with not only unforgettable memories but also a deeper appreciation for protecting the environment. — DayakDaily