KPDN enforces Hari Raya price scheme in Sibu division

SIBU (March 17): The Ministry of Domestic Trade and Cost of Living (KPDN) has listed a total of 23 types of goods with maximum prices under the Festive Season Maximum Price Scheme (SHMMP) for Hari Raya Puasa 2026 in the Sibu division.

KPDN Sibu branch chief Roslee Maslie said the scheme will run from March 14 to 28, lasting 15 days.

“Any trader committing an offense under this scheme will face legal action under the Price Control and Anti-Profiteering Act 2011,” he said in a statement.

The list of price-controlled items for the SHMMP Hari Raya Puasa 2026 includes imported beef, chicken wings, Indian mackerel (including mabung, 8–12 fish per kilogramme (kg)), selayang fish (8–12 fish per kg), imported round cabbage (from Indonesia and China, excluding Beijing cabbage), mustard greens, cucumber, tomato and red chilli.

Other items include long beans, carrots (China), large yellow onions, large red onions, small red onions (India), garlic (China), potatoes (China), imported old ginger, peanuts, curly dried chilli, lentils/dal beans (Australia), whole coconut, grated coconut and coconut milk.

“Strict action will be taken against traders who fail to comply with the regulations under this scheme,” Roslee stressed.

To prevent unreasonable price increases by irresponsible traders, he said notices under Section 21 of the Price Control and Anti-Profiteering Act 2011 will be issued against any party found to be raising prices suddenly and excessively.

Traders must comply with the instructions imposed and practice ethical conduct in managing their businesses, while consumers must be aware of their responsibilities and exercise their rights.

Producers, wholesalers, and retailers are also reminded not to increase prices drastically after the scheme ends.

“This scheme will succeed only if all parties act responsibly and play their respective roles,” Roslee added.

He said any trader committing an offence may face action under the Price Control and Anti-Profiteering Act 2011, with penalties ranging from fines to imprisonment.

For individuals, offences carry fines of up to RM100,000, imprisonment for up to three years or both, while compounds may reach RM50,000. Companies found guilty may be fined up to RM500,000 or compounded up to RM250,000.

For failing to display pink price tags for price controlled goods, individuals may be fined up to RM10,000 or compounded up to RM5,000, while companies may face fines of up to RM20,000 or compounds of up to RM10,000.

Roslee urged consumers to lodge complaints if traders are found violating the law. Reports can be made through the Ez ADU smartphone application, the website e-aduan.kpdn.gov.my or via email at [email protected]

Consumers may also visit KPDN Sibu Branch Office at Level 1, Wisma Persekutuan Block 3, 96000 Sibu.