Kuching plays host to global transformative initiative in 2024

KUCHING: The Association Impact Masterclass programme, a transformative initiative designed to elevate the power, impact, and effectiveness of association partnerships, will be held here from April 25 to 27 next year.

The International Congress and Convention Association (ICCA)  said that the programme, supported by Business Events Sarawak (BESarawak), was launched today in Barcelona, Spain.

“The programme, co-created by ICCA, Meet4Impact and GainingEdge, is a new training initiative, aligning seamlessly with the successful ICCASkills certification programme.

“This initiative will add valuable enhanced capabilities to the skillsets of association professionals worldwide. Upon completion, participants will receive the Certificate of Association Impact Leadership, which counts towards ICCASkills certification,” ICCA said in a statement.

ICCA chief executive officer (CEO) Senthil Gopinath said that the programme is a unique initiative representing the best of what ICCA does.

“We work closely with partners and facilitators to bring real change and potential to the work that we all do. I appreciate and respect the ambition of intent evident in putting this in-depth programme together and anticipate the transformative impact that the programme will bring to our thriving global community,” he said.

Meanwhile, CEO of BESarawak Amelia Roziman said associations are in the best position to make a difference in society, and through this certification.

“They (the participants) will gain the latest knowledge and skills that will strengthen their event design and contribution to societal and economic development.

“As we aim to become the legacy capital of business events in Malaysia and Borneo and enhance our services and delivery in legacy impact, capacity building will continue to be a key strategy as outlined in the Legacy Impact Master Action Plan.

“We are very excited to host the first Masterclass in April and welcome everyone from around the world to become Certified Association Impact Leaders. We also warmly welcome other designations to host the programme” she said.

For full course information, inquiries, and registration details, contact ICCA at [email protected].