Milo signs up as platinum sponsor for Sukma

KUCHING: Household brand Milo has stepped forward to support  the upcoming Sukma XXI Sarawak 2024 as a platinum sponsor.

The biennial national event, showcasing young Malaysian athletes, will be held from Aug 17 to 24, featuring 37 sports and 488 events.

To generate excitement for Sukma XXI, Milo engaged with 10,000 Malaysian students in nine districts across Sarawak through various on-ground activities such as mini-games, and providing students with hands-on sporting experiences in athletics, netball, football, futsal, indoor hockey, basketball, and volleyball.

These initiatives created strong local awareness of the event and encouraged attendance to cheer on the young athletes.

“Milo’s support for Sukma XXI reflects our enduring commitment to nurturing future champions and fostering a healthier, more active community.” said its Head of Sports Marketing, Lim Kerwin.

Expressing his heartfelt appreciation for the support by Milo, Sukma CEO Datuk Hii Chang Kee, stated that its generosity and support will contribute to youth and sports development.

During Sukma XXI, people can look forward to the iconic green Milo trucks stationed at venues across the nine Sarawak divisions, where free Milo will be available to energise spectators.

Additionally, the 360° Immersive Milo Goodness Truck will make a special appearance at Sukma XXI’s main stadium here.