CIMB pioneers integrated learning with launch of +Play Finance Programme

KUALA LUMPUR (Nov 28): CIMB Bank Berhad has launched the +Play Finance Programme, a first-of-its-kind initiative designed to integrate physical movement, mental wellness, and financial literacy into a single, holistic learning experience.

Developed in partnership with the Nicol David Organisation (NDO), the programme was officially unveiled at the Karnival Celik Kewangan, a nationwide financial literacy initiative spearheaded by Bank Negara Malaysia (BNM) recently.

This programme is designed to equip young Malaysians with essential life skills by integrating physical movements, mental wellness and financial literacy into one cohesive learning journey.

The +Play Finance Programme aims to benefit over 750 students from 30 schools, reflecting its strong focus on reaching young people where the foundations of lifelong learning and personal development are formed.

With a strong emphasis on holistic youth development, the programme delivers engaging workshops and interactive movement sessions designed to spark curiosity, interest and enthusiasm among students.

Its experiential approach blends physical activities with foundational financial education, giving students an opportunity to stay active while learning important life skills that will serve them well as they grow.

This integration of movement and learning not only keeps students engaged but also helps reinforce the core lessons of discipline, focus and intentional decision-making.

Gurdip Singh Sidhu, CEO of CIMB Bank Berhad and CIMB Malaysia, highlighted the importance of nurturing financial literacy from an early age by emphasising that meaningful progress happens when communities are equipped with the tools and opportunities to thrive.

He stated that financial literacy becomes a powerful tool for lifelong success when introduced early, empowering young people to make informed decisions, plan ahead, and contribute positively to their communities.

He also underscored that the +Play Finance Programme, developed together with NDO, represents CIMB’s dedication to delivering learning in ways that are both engaging and impactful.

By integrating physical activities, mental wellness and financial education, the Bank aims to instill the mindset and discipline needed for young Malaysians to navigate challenges confidently and pursue sustainable success, while helping build a more informed, resilient and economically empowered generation.

Datuk Nicol David, founder of the NDO and former world squash champion, also shared her vision for the programme.

“Malaysia’s future will be shaped by young people who are confident in their abilities, committed to growth and equipped with the knowledge to make sound decisions.

“+Play Finance brings together the values forged through sport, resilience, discipline and respect, with the financial awareness needed to navigate life responsibly.

“Through this collaboration with CIMB, we aspire to inspire a generation of Malaysians who are ready to lead with purpose and contribute meaningfully to their communities and the nation,” she said.

Through interactive lessons and hands-on exercises, students are introduced to fundamental money management concepts such as saving, budgeting and responsible spending.

The sessions guide them in understanding the importance of setting financial goals and making informed financial decisions from a young age.

Recognising that financial literacy is not often openly discussed among younger students, this initiative seeks to break that barrier by embedding financial education within the familiar and enjoyable context of physical movements carried out over four weekly sessions.

By offering financial learning in a more approachable and relatable environment, the programme helps students feel more comfortable discussing money-related topics while fostering habits that can positively influence their futures.

Aligned to CIMB’s ‘Kita Bagi Jadi Komuniti’ initiative, the programme reflects the Bank’s continued focus on strengthening financial and economic inclusion.

It reinforces CIMB’s commitment to meaningful community partnerships that aim to ensure Malaysians of all backgrounds are empowered with the support and knowledge needed to build secure and sustainable livelihoods.

The +Play Finance Programme stands as a testament to the power of collaboration, purposeful learning and youth-focused development.

Its approach of combining physical activity, mental wellness and financial education not only strengthens students’ understanding of key financial concepts but also reinforces the importance of developing strong character, emotional resilience and a growth mindset.

By nurturing young Malaysians through structured experiences that support their physical, mental and financial well-being, the programme supports the creation of a generation that is more informed, more confident and better prepared to navigate future challenges.

Through this comprehensive initiative, CIMB and NDO highlight the importance of empowering youth early, ensuring that financial literacy becomes a foundational skill rather than a later-life learning gap.

As these students move forward with improved awareness of financial responsibility, supported by values of discipline and resilience, they are better positioned to grow into adults who can contribute meaningfully to their communities and society as a whole.