Malaysia ready to work with ASEAN to turn Tourism Strategic Plan 2026-2030 into action

Tiong speaking at the ASEAN Tourism Conference in Cebu, the Philippines on Jan 29, 2026.

By DayakDaily Team

KUCHING, Jan 30: Malaysia stands ready to work closely with all ASEAN member states to translate the ASEAN Tourism Strategic Plan (ATSP) 2026–2030 into concrete action, with a strong focus on sustainable destinations, green tourism standards and community-based tourism.

Speaking at the ASEAN Tourism Conference in Cebu, the Philippines on Thursday (Jan 29), Minister of Tourism, Arts and Culture Datuk Seri Tiong King Sing said Malaysia fully supports the ATSP 2026–2030, describing it as a clear and forward-looking roadmap to strengthen the region’s tourism sector and prepare it for future challenges.

“The ATSP gives ASEAN a clear direction to strengthen tourism and prepare for the future. Malaysia is ready to work with all Member States to turn this Plan into action,” he said in a statement posted on his social media.

Tiong noted that the ATSP aligns closely with Malaysia’s National Tourism Policy, particularly in advancing sustainable tourism that protects the environment and preserves culture, while ensuring tangible benefits for local communities.

“For us, sustainability is not just important — it is a must,” he stressed.

He said Malaysia would actively contribute to ATSP initiatives focusing on sustainable destinations, green tourism standards and community-based tourism, areas where ASEAN has the potential to grow collectively and establish strong regional benchmarks.

To further strengthen the regional tourism ecosystem, Tiong outlined four key areas that ASEAN should prioritise. These include sharing knowledge and best practices through platforms such as the ASEAN Tourism Resources Management and Development Network, as well as expanding joint and cross-border initiatives.

He cited projects like the Malaysia–Thailand ASEAN Self-Drive Tourism initiative and the ASEAN Heritage Train as examples of collaborations that could enhance regional connectivity and visitor experiences.

Tiong also underscored the importance of improving tourism data collection and monitoring to support better policy-making and long-term planning, while calling for stronger engagement with the private sector.

“Businesses are key drivers of investment and innovation. Closer cooperation among ASEAN tourism players will benefit the entire region,” he said.

He added that the success of the ATSP hinges on strong partnerships and ASEAN unity, particularly in improving connectivity and infrastructure, and promoting ASEAN as a single, integrated tourism destination.

“By working together, we can make travel across the region easier, more seamless and more attractive. Together, we can build a tourism sector that is sustainable, inclusive and resilient for the future,” he said. — DayakDaily