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KUCHING (Aug 16): The Sarawak Tourism Board (STB) is participating in the National Association of Travel Agents Singapore (Natas) Holidays 2024 at the Singapore Expo, being held today till Aug 18.
STB in a release said it will present exclusive tour packages tailored for Singapore travellers, including exciting travel packages featuring visits to Sarawak’s Unesco World Heritage Sites namely Niah National Park and Mulu National Park at the three-day event.
“As the first state in Malaysia to boast two Unesco World Heritage Sites, the recognition of Niah National Park at the 46th World Heritage Committee Meeting last month underscores its global significance and outstanding natural beauty,” read the release.
Other package attractions include the Sarawak Delta Geopark which encompasses the Wind Cave and Fairy Cave Nature Reserve; Bako National Park; and Semenggoh Nature Reserve.
Located in the southern part of the state, the geopark spans areas in Kuching, Bau, Padawan, and Siburan. Visitors can explore unique geological formations, rich biodiversity including endemic species like the proboscis monkey and fairy rock gecko.
Natas Holidays is a premier event attracting over 100,000 visitors annually with its diverse range of travel products and destinations.
The fair features exhibitors from various sectors, including outbound travel agents, cruise lines, airlines, hotels, resorts, national tourism organisations, and more.
STB chief executive officer Sharzede Salleh Askor said STB is excited to showcaseSarawak’s unique offerings at Singapore’s top consumer travel fair.
“Visitors can look forward to discovering the breathtaking landscapes, rich cultural heritage, and delectable cuisine that make Sarawak a must-visit destination,” she said in the release.
Singapore ranks among the top five countries for visitor arrivals to Sarawak, with a 12 per cent increase in visitors recorded until July 2024 compared to the previous year.
Sarawak’s offerings, including authentic local food, cave tours, national parks, and wildlife tours, align perfectly with the interests of Singaporean travellers.
By participating in Natas Holidays 2024, STB aims to promote Sarawak as a premier travel destination, highlighting its unique plethora of culture, adventure, nature, food, and festivals.
This event offers STB the chance to increase awareness of Sarawak’s cultural and natural attractions, and engage directly with potential travellers, travel agents, and other industry stakeholders.
Through strategic marketing efforts and partnerships, STB is committed to driving tourism growth, fostering relationships, and enhancing the overall tourism experience in Sarawak, ultimately leading to increased tourist arrivals and economic benefits for the region.