STB was honoured with Best Tourism Board for Destination Marketing Malaysia 2026, Excellence in Sustainable Tourism Promotion Malaysia 2026, and Leading Regional Tourism Promotion Agency Malaysia 2026.

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By DayakDaily Team

KUCHING, Apr 21: The Sarawak Tourism Board (STB) has won three international awards at the World Business Outlook Awards 2026, namely Best Tourism Board for Destination Marketing Malaysia 2026, Excellence in Sustainable Tourism Promotion Malaysia 2026 and Leading Regional Tourism Promotion Agency Malaysia 2026, at the global awards programme recognising excellence in tourism leadership and innovation.

According to a press release, the awards were conferred by Singapore-based World Business Outlook, which recognises organisations that drive industry transformation through innovation, sustainability and leadership.

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The awards are scheduled to be formally presented on Nov 15 at the Pullman Bangkok during an international gathering of global industry leaders, policymakers and innovators under the theme “Rewarding the Ultimate Business Excellence”.

The recognition reflects Sarawak’s structured approach to destination development, anchored in its positioning as the “Gateway to Borneo” and strengthened through sustained global engagement and curated tourism experiences across key markets.

Its destination marketing strategy focuses on building a distinct and recognisable brand identity, supported by participation in international trade platforms and consumer-facing promotional showcases.

Overall, the triple win reinforces Sarawak’s continued efforts to position itself as a competitive and forward-looking tourism destination on the global stage. — DayakDaily