Malaysian skincare innovation redefines beauty

KUALA LUMPUR: In celebration of its 5th anniversary, WonderLab and WonderDewi have unveiled refreshed skincare lines featuring new looks and refined formulas.

Specifically crafted for Malaysians and their climate, the WonderLab Ageless Pre-Ageing Series offers advanced solutions for firmer, youthful skin, while the WonderDewi Cica Series provides beginners with essentials for soothing, brightening, and hydrating the skin.

The announcement was made on Thursday, August 29th, at the launch of the ‘WonderLab 5bulous Anniversary’ Pop-Up at The Starhill Bukit Bintang.

CUCKOO International’s Executive Director and CEO, Hoe Kian Choon, and Chief Marketing Officer, Queenie Goh, were present to celebrate the occasion.

From left: CUCKOO International Chief Financial Officer Bryan Yeong; Brand Owner of WonderLab & WonderDewi, WonderLab & WonderDewi Brand Consultant Sam Mak; CUCKOO International Executive Director and CEO Hoe Kian Choon, and Chief Marketing Officer Queenie Goh; and CUCKOO International Chief Operating Officer and Brand Owner of WonderLab & WonderDewi Toh Seng Lee.

In a press statement, Hoe expressed his delight in refreshing the WonderLab Ageless Pre-Ageing Series and WonderDewi Cica Series as part of the brand’s 5th-anniversary celebration.

“Our achievements over the past five years reflect our team’s passion and dedication to exploring the potential for beauty evolution and creating unique beauty and wellness solutions.

“These new lines, developed using state-of-the-art technologies, are set to invigorate the market with advanced formulations that deliver transformative beauty and wellness solutions for Malaysians,” he said.

He also highlighted that the WonderLab Ageless Pre-Ageing Series continues to deliver high-performing skincare, while the WonderDewi Cica Series offers affordable, effective options for younger consumers.
“Together, these lines are designed to be skincare companions throughout every stage of life, from entry-level explorers to sophisticated enthusiasts.

“Looking ahead, we are excited to continue innovating and enhancing the lives of our community with high-performing and accessible skincare offerings, inspiring them to ‘Be Iconic,’” he added.

WonderLab & WonderDewi refreshed its skincare series with the launch of the refreshed WonderLab Ageless Pre-Ageing Series and WonderDewi Cica Series.

The full range of the WonderDewi Cica Series, designed for teens and skincare beginners, featuring a new star ingredient Tecamin-C™ for soothing, brightening, and hydrating skincare.