Media plays critical role in promoting Sarawak: Abdullah

KUCHING: Sarawak will step up promotional efforts to achieve greater recognition on both the national and international stage.

Deputy Minister in the Premier’s Department (Corporate Affairs and Sarawak Public Communication Unit), Datuk Abdullah Saidol, highlighted the importance of such promotion at the ‘Sepetang Bersama Media’ Tea Party organised by the State Department of Culture and Arts (JKKN), in collaboration with UKAS.

“One of the methods of promotion is through coverage of cultural events, art festivals, and cultural exhibitions to help introduce the uniqueness of Sarawak’s culture to the world,” he said.

He stressed the critical role of the media in enhancing public awareness and appreciation of Sarawak’s cultural treasures.

Abdullah highlighted the media’s vital role in preserving and promoting local art and culture, particularly among the younger generation.

“With extensive coverage, the media can educate the community, especially the young generation, about cultural values and traditions that need to be defended,” he said.

He also noted that media platforms provide invaluable opportunities for artists and cultural activists to showcase their work, thereby advancing their careers and enriching the local cultural landscape.

“Media coverage of art and cultural activities provides an opportunity for artists to be recognised and appreciated by the community,” Abdullah added.

Also present were JKKN Sarawak Director Noor Seela Noor Sulaiman and UKAS Director Samuel Simon.