Thermos opens first concept store in Kuching

KUCHING: Thermos Malaysia achieved a milestone with the grand opening of its first concept store in East Malaysia.

Bringing the online experience to the physical store, the Thermos concept store is located at The Spring Mall here.

The opening of the store in East Malaysia this year also coincides with the 120th anniversary of the Thermos brand.

Present at the opening ceremony of the store on Friday (July 19) were The Spring Mall Group chief executive officer Joanna Ling, The Spring Mall Group managing director James Ling, Thermos Malaysia managing director Masato Hirose, Thermos Malaysia deputy managing director Erlysha Ang, and Thermos Malaysia assistant retails store manager Nurul Hada.

Ang explains the functions of the vacuum insulated carbonated flask.

Masato said the expansion, with the opening of their first concept store in Kuching, highlights the company’s ongoing commitment to better serve Malaysians and meet the needs of East Malaysians.

“By bringing Thermos products closer to Sarawak residents, we are providing existing and future fans with convenience and easier access to our quality products that have been trusted for generations.

“East Malaysia, with its growing potential and vast opportunities, represents an important market for Thermos Malaysia. Thus, this new store opening in Sarawak is timely,” he said.

He added the state’s strong focus on sustainability and nature resonates deeply with Thermos.

“For over 120 years, Thermos has empowered customers worldwide to enjoy food and beverages at ideal temperatures with products built for lasting use, embodying the very principles of sustainable living,” he said.

Masato (second right) explains to one of the customers the usage of the Thermos Outdoor Shuttle Chef product.

Meanwhile, Ang said the decision to set up the first Thermos concept store in Kuching was after extensive market research, and study about the consumers’ demands and lifestyle.

“We also chose Kuching as the first shop as this store is like the gateway to the whole of Borneo,” she said.

She also said the store will allow customers to explore Thermos products firsthand, which is something that online shopping during the pandemic could not offer.

“At this concept store, not only do you find what you need. Actually, it is based on what we can suggest and what is best for you. Additionally, there is after-sales service,” she said.

On future expansion, she said Thermos Malaysia is looking forward to opening its second store in East Malaysia, to be located in Miri.

“Next year, we are looking to expand in Sabah and looking at what is the most suitable shop and places,” she said.

The Thermos concept store in The Spring Mall occupies almost 1,000 square feet and boasts a modern and fresh interior with products stylishly displayed, showcasing the brand’s evolution and pioneering inventions including advanced vacuum insulation technology to maintain optimal temperature for food and beverages.

Among the Thermos cooking sets available for sale at the concept store.

Opening from 10am to 10pm, the store features the latest Thermos products, including bottles, food jar, lunch containers, carafes, mugs, cookware, and special collections for visitors to explore, catering to different needs and ages.

Customers will also have access to products and promotions that are exclusively available in-store, offering them privileged rewards for their visit.

Earlier, to celebrate the special occasion, customers were rewarded with exclusive store-opening promotions.

These included a giveaway of a Thermos special edition flask and a goodie bag worth over RM300 for the first ten customers who made a purchase. The first 30 visitors in line also received a goodie bag worth almost RM60.

Other promotions included the six-day opening special discounts of up to 50 per cent on selected items and limited-edition free gifts.

For more information, visit https://thermosmalaysia.com/.

Wide range of Thermos flasks available for sale at the concept store.