Unfading Memoirs celebrates adventure, culture and food

KUALA LUMPUR: AXN Asia, a leading English-language general entertainment channel owned by KC Global Media, and Tourism Malaysia have come up with a brand-new travelogue production, ‘Unfading Memoirs’, available online and on television across Asia.

‘Unfading Memoirs’ is an exhilarating exploration that showcases Malaysia’s rich cultural tapestry and breathtaking landscapes, creating the ultimate bucket list built around the three pillars of adventure, culture and food. 

“A testament to the beauty of travel, ‘Unfading Memoirs’ is a series of digital content that invites viewers on a captivating journey through Malaysia, seamlessly capturing the essence of each destination with a uniquely AXN-inspired narrative that brings these locales vividly to life.

“It does not matter whether it is your first visit or your tenth, there is always something new to experience,” AXN Asia said in a press release.

“Quite simply, Malaysia is a destination unlike any other and its wonderful range of experiences perfectly encapsulates Malaysia as a microcosm of Asia, demonstrating its well-earned tagline “Malaysia, Truly Asia”. It has been an honour for us to partner with Tourism Malaysia to bring ‘Unfading Memoirs’ to life.” 

It added that travel enthusiasts will enjoy vignettes of a multi-dimensional fusion of travel and entertainment that feature beautifully curated user-generated content from different travellers’ perspectives across diverse locations in Kuala Lumpur, Penang, Sarawak and Sabah.

The show is hosted by Justin Bratton and Selina Lo, accompanied by food and travel enthusiast Erwan Heussaff.

Those who are keen to experience Malaysia first-hand or hoping to return for another visit could be in luck, simply by participating in an online contest for the chance to win a three days/two nights visit valued at approximately RM6,600 (USD1,400).

As for those who visited Malaysia before, all they have to do is post a photo or video of their most memorable experience or, if they have yet to experience Malaysia, visit www.axn–asia.com/UnfadingMemoirs to find and upload a photo of their dream destination in Malaysia.

Next, post their photos/videos personal social media account with a short caption, tag @AXNasia and use the hashtags #AXNUnfadingMemoirs and #MalaysiaTrulyAsia.

The contest is on until Aug 25 and a winner will be announced by Sept 3. For full details, terms and conditions, visit www.axn-asia.com/UnfadingMemoirs.

For more information on ‘Unfading Memoirs’, visit AXN Asia’s social media platforms and for special deals to Malaysia, visit www.malaysia.travel/deals.